Meet the user

1. User demographics

2. Define user goals

3. Define user challenges

4. Define metrics & form hypothesis

Be the users:

1. User personas

2. User scenarios

3. User testing

4. User experience map

Make it simple

1. Wireframes

2. Moodboard

3. Mockups

4. Style guide

Data don’t lie

1. Usability tests

2. Review metrics

3. Track users

4. Inform next interaction