Nothern Calling

The "Northern Calling" collection for Baby Boy AW24 takes inspiration from the adventurous spirit of the Nordic Vikings — but with a fun, modern twist. In this playful story, a cheerful Viking village comes alive as the little warriors throw a festive celebration with their friendly dragon. There’s karaoke by the fire, mini concerts with handmade instruments, and all kinds of games under the northern lights.

The color palette captures the cozy yet adventurous mood:

• Burnt yellow glows like firelight in the cold.

• Light blue reflects crisp northern skies.

• Orange adds warmth and bold energy.

• Asphalt grey gives a grounded, rustic tone.

• Heather grey brings in softness and comfort, perfect for chilly days.